Award-winning artist and community leader Menzi Maseko is proving that success is not only measured by personal achievements but also by the impact one has on others. Born in Durban and raised in Harding on the South Coast of KwaZulu-Natal, the 29-year-old music producer, singer, songwriter, photographer and content creator has built a name for himself both online and within his community.
Maseko received an ARTES Award for Best Afropop Performance in 2025 and has amassed more than 20,000 followers on Facebook and 128,000 followers on TikTok. Despite his growing success, Maseko remains deeply committed to giving back to the community that helped shape him.
"I was raised by my grandparents, and they taught me patience, hard work, kindness and humility. Those values made me the person I am today," he said. As a full-time self-employed photographer, Maseko uses his skills to empower young people in the Emgudulu community. Through music workshops, content creation training and talent showcases, he provides opportunities for youth to develop their abilities and pursue their dreams.
His passion for community development led to the establishment of Khanyisa Rising, a non-profit organisation dedicated to uplifting young people and creating positive alternatives to social challenges such as drug abuse and teenage pregnancy. "Kids have always looked up to me because of my dedication and how I carry myself. I wanted to give back, and the best way I knew how was through the skills and knowledge I have," he explained.
What began as a small home studio soon grew into a platform where young people could explore music, modelling and content creation. Some participants were invited after Maseko recognised their potential, while others approached him seeking guidance. One of the biggest motivations behind his work has been the support he receives from parents and guardians.
"I use my own money to take these young people to events where they can showcase their talents. Seeing them doing something positive with their lives instead of turning to drugs is what keeps me going," he said.
Maseko believes many young people lack access to opportunities and constructive activities outside of school. "They come back from school and often have nothing to do. Some play soccer, but what about the young girls or those who are not interested in sports? We needed to create something for everyone."
Today, Khanyisa Rising hosts annual youth events focused on motivation, education and talent development. This year's June 16 Youth Day celebration marks the organisation's fourth annual event. "The goal has always been the same: to motivate, uplift, promote and educate," Maseko said.
Looking ahead, he hopes to secure sponsorships and acquire a professional camera that will allow participants to produce quality music videos, photography portfolios and monetised online content. Revenue generated through these projects could help support young people with essential needs such as school uniforms, shoes and sanitary products.
Maseko also dreams of launching a youth-focused podcast or radio station where successful individuals can share their experiences and inspire the next generation. He believes creating platforms for young people is one of the most effective ways to build stronger communities.
"When young people have a space to create, learn and lead, they trade hopelessness for hope and talent for opportunity. Today's child at a photoshoot can become tomorrow's photographer, designer or business owner who uplifts the whole community."
His message to young people is simple but powerful: "Use what you have until you find what you need. Don't be discouraged and never be afraid to ask for help."
As Khanyisa Rising continues to grow, Maseko hopes his legacy will be one of belief, encouragement and transformation. "I hope they remember me as someone who believed in making changes from a small scale to something bigger than we ever imagined. Someone who saw potential in them and believed in them.”